Tag: youtube

Great things for your kids to watch during quarantine

pic of Megan D
By Megan Donny

As much as I hate to admit it, my daily screen usage has gone up significantly during quarantine. 

Since we are all stuck inside most days, it’s likely that both you and your kids have also been on your devices more than usual. While this is completely understandable, most of what your kids may be viewing on their devices is probably not educational or brain-stimulating.  

Instead of letting your kids stream TikTok videos, here are my top five things for your kids to watch: 

Educational and fun YouTube series: 

YouTube isn’t just cute and funny animal videos anymore; it now actually contains channels and show series that can be both fun and educational for your kids. One of my recent favorites is “Some Good News.” Started by actor and dad, John Krasinski, SGN is solely focused on providing happy, fun and good news to its viewers. John Krasinski brings some of his celebrity friends on each episode as well. Other shows I’d recommend on YouTube include The Brain Scoop, SoulPancake and Amy Poehler’s Smart Girls. 

Aquarium and zoo live streams: 

Many zoos and aquariums all around the country have begun to live stream their animals to show everyone at home how they are doing during this quarantine. The Houston Zoo is one of the most popular with its live streams of giraffes, elephants and more. They also have a Facebook Live series that includes videos of their animals, fun facts and even activities for you to complete at home with your kids. If your kids love sea creatures, the Monterey Bay Aquarium also has live streams as well as narrated feedings during the week. 

Kennedy Center’s Lunch Doodles with Mo Willems: 

A great way to get your kids to use their hands for things other than scrolling through social media or clicking on their tablets is to get them to be creative. Mo Willems is the Kennedy Center Education Artist-in-Residence. Since the quarantine, he has begun to make videos of himself drawing and exploring different ways to make art. He provides printable worksheets for each of his “Lunch Doodles” on the Kennedy Center website.

Documentaries for kids: 

Netflix, Hulu and all of the other streaming platforms provide a wide variety of different types of documentaries. Many of these can be super educational and kid-friendly. March of the Penguins was the first documentary I watched as a kid and it really opened my eyes and taught me so much about nature and penguins. Disney’s animal documentaries like “Born in China” and “Monkey Kingdom” are super educational and interesting to watch. Some other family-friendly documentaries include “Kindness is Contagious,” “Pick of the Litter” and “The Imagineering Story.” 

Live stream concerts: 

Since artists can no longer perform on stage in front of audiences, they are bringing the concert to you by live-streaming their performances online. Live Nation has a whole page on their site dedicated to telling you when these live stream concerts are taking place. Some family-friendly artists who have begun live streaming are Andrew Lloyd Webber with Lin-Manuel Miranda and Kathrine McPhee with David Foster. They have sung songs from your kids’ favorite Disney movies as well as popular musicals. To find out more about who is live streaming, check out Live Nation’s website or your kids’ favorite artist’s social media pages.  

For more information:

https://www.kennedy-center.org/mowillems

https://www.commonsensemedia.org/lists/best-documentaries

https://www.livenation.com/livefromhome

https://www.montereybayaquarium.org

https://www.houstonzoo.org/explore/webcams/

YouTube’s New Policy Regarding Your Kid’s Data

By Katie Mest

Your kids are all over YouTube. (But aren’t we all?)

We blog about how your kid might be using YouTube here, but there have been some recent changes in YouTube’s privacy policies and they impact your kids. Don’t worry, though. This time it’s actually good news.

Back in September, the video media giant got into hot water when regulators said it was collecting the personal information of children and using it to target them with ads. To settle the case with the FTC, YouTube’s parent company, Google, paid a $170 million fine ($136 million to the FTC and $34 million for violating the Children’s Online Privacy Protection Act (COPPA) Rule.) This was the largest fine collected from the act since it came into existence.

 Enacted in 1998, COPPA prohibits online services doing certain things when the user is under 13 years of age. YouTube violated this by collecting data without the consent of the kids’ parents. YouTube also earned millions of dollars by mining this data and targeting ads toward those kids.

So What’s New?

(https://www.nytimes.com/2020/01/06/technology/youtube-children-privacy.html)

YouTube tried to get around this by saying that users cannot be under 13 because in order to have an account, you must be 13 and over…probably to avoid this very occurrence. However, you and I both know that YouTube is where kids spend a lot of their time regardless of that requirement.

YouTube has changed its policies to follow COPPA guidelines and better protect your kid’s privacy.

  • YouTube will limit the collection of data from anyone watching videos directed toward children. It has also turned off some features from kid-directed channels. Comments, live chats, and saving videos to a playlist might be disabled depending on the content your child is watching.
  • Ads on these types of videos will be shown based on the content of the videos, not the web-browser and online data from the user watching. And if your kid is watching kid videos, they will more likely be recommended other kid videos.
  • Video producers posting on YouTube will now have to categorize their videos as specifically made for children. Doing so will help determine which videos to turn on data-collecting limitations. Officials also said they could override a producer’s decision if they feel it is incorrect. More info: https://support.google.com/youtube/answer/9383587?hl=en.

That should make you feel a little safer for a while. It’s highly recommended that if your kid is under 13 they should use YouTube Kids for their content. It’s better regulated by age-appropriate content.

But if your kiddos are 13 and over…let’s just say you should start having conversations about what information they put on the Internet and how services use that information.

How Many Teens Are Using YouTube?

According to Forrester, 96% of teens online are using YouTube. It says 85% of boys ages 13-17 use YouTube daily, while 70% of girls ages 13-17 use it daily.

So, yeah, the short answer is that a lot of kids are using it. And they’ll be watching anything from sports to beauty to gaming to humor to cute puppy videos.

I guess what you should take from all of this is to remind your kids over and over (and over and over) that EVERYTHING they do on their devices has an impact. It’s no coincidence that that ad popped up on their feed after having a conversation about the product.  

More Links:

Shocking Vaping Stats to Know Going into 2020
How to monitor your kids online while preserving their privacy

What is an “influencer”? And what’s it got to do with your tween?

pic of Morgan Rihn

By Morgan Rihn

Maybe you’ve heard of an “influencer” – the newest big thing in advertising. It’s all the rage right now.

It starts with an average person (or celebrity) who has an opinion. They build a following, and finally, brands jump on board and pay them either with cash or free product to promote the brand’s products.

There are influencers in beauty, fashion, fitness, gaming and more. It’s a marketing strategy that’s becoming widely successful. And you should know about it.

Where are influencers seen?

Instagram is the most popular platform for influencers. Just scroll through your ‘Explore Page’ on Instagram to find numerous influencers you might like. But influencers are on other social media platforms, too. YouTube is a  popular place, and so is Facebook, Snapchat and Twitter.

Popular (adult) influencers

Influencers often are celebrities. This make sense. Its easier for them to get a large following. In general, more views = more business. Kylie Jenner is the highest paid celebrity influencer. She earns $1 million per sponsored Instagram post. Selena Gomez receives $800,000 per post and Christiano Ronaldo earns $750,000. Kim Kardashian West, Beyoncé, Dwayne “The Rock” Johnson, and many more make millions from sponsored posts.

But many top influencers are not household names. For example, here are a few of 2018’s top influencers:

Huda Kattan
  • Makeup artist
  • Beauty blogger
  • Founder of Huda Beauty
  • 24.3 million Instagram followers
  • 2.2 million YouTube subscribers
Cameron Dallas
  • Actor in “Expelled,” “The Outfield,” & “Chasing Cameron”
  • Well-known for his Instagram content
  • 20.7 million Instagram followers
  • 3.8 million Facebook followers
James Charles
  • Male spokesperson for beauty
  • Covergirl’s first male spokesmodel
  • 2.1 million Instagram followers
  • 15.9 million YouTube subscribers
Joanna Gaines
  • HGTV’s Fixer Upper host
  • Magnolia Homes, renovation business, owner with husband Chip
  • Instagram reflects her work and personal life
  • 4.8 million Instagram followers
Do influencers influence youth?

There’s no doubt celebrities and influencers are having an effect on America’s youth. A company called Mintel (link) has reported that one third of kids aged 6-17 consider their top role models to be social media stars, i.e. influencers. This outranks actors, athletes, musicians and even the President.

Also, for kids, YouTube is the second most common source of information about new entertainment and toys, behind only TV commercials. This is not really a surprise. The current generation of youngsters already represent buying power of over $44 billion (link) with an additional $600 billion of family-spending also influenced by this generation.

Is there a problem here?

Maybe. Many parents don’t know that the FCC regulates TV content for children. However, they don’t have a say over Internet content. For example, there have been long standing rules about how much time in each TV show can show commercials, whether a TV show can show a product (called “product placement”), and if there was any compensation for that product placement. The regulators and protectors of children have long had their eye on TV.

But that’s not the case with social media and Internet influencers. Regulators are only now beginning to ask: “Should there be a visible disclaimer if a social media personality is being paid to endorse a product? Should there be restrictions on how much ‘content’ is pure advertising? Should there be quality checks on content for effects on health and safety?”

But you’re probably saying: “But really, what’s the big deal? It’s just stuff my kid watches to entertain themselves? Is it really having any impact?”

“Yes” is the short answer. Though this is so new not many studies are out yet, one study did find that influencers can change what your child eats. (link)

And the Bloomberg news service recently had a panel discussion on how YouTube’s children-focused channels actually have a lot of paid advertising disguised as content.

Do you need to panic? We don’t yet think so. But it is a good idea to monitor closely what your child is consuming on social media. And to find out who they follow and why they follow them.

Be aware that your kid is marketed to just as heavily as every other target demographic. Companies want their business. Meanwhile, Internet regulations with regard to children are not nearly as sophisticated and ingrained as TV rules, so it’s a bit more “user beware” out there.

And don’t forget – they don’t call them “influencers” because they have NO effect on your kid – or the bottom line of the company…

Some other useful links:

https://www.cbsnews.com/pictures/social-media-influencers-influential-2018/

https://influencermarketinghub.com/top-25-instagram-influencers/

https://www.cnbc.com/2018/07/31/kylie-jenner-makes-1-million-per-paid-instagram-post-hopper-hq-says.html

And check out our other blogs on…

Is Your Tween Spending Too Much Time On YouTube?
Can the Internet be a Positive Thing for Your Tween?

Is Your Tween Spending Too Much Time On YouTube?

By Lily Whorl

So, you may know the expression “going down the rabbit hole”. It means going into the unknown and perhaps having unique or disorienting experiences. It comes from Lewis Caroll’s “Alice in Wonderland”.

If your kid hasn’t already done this several times with YouTube, they soon will.

For example, imagine checking on your child. You’ve presumed their off playing with their toys or maybe their father. And instead you find them watching another kid on YouTube play with his toys – and perhaps his father.

Meet Ryan Toys Review. A 7-yr-old YouTube sensation with 18 million subscribers and an estimated net worth of $22 million.

Many of my younger cousins and nephews, and even the children I nanny for, are glued to their iPad or phone. Out of curiosity, I tend to peak at what they’re doing. I’d say about nine times out of ten they are viewing YouTube videos. Though I can’t lie and say I don’t enjoy watching YouTube videos also, I do find it mind blowing the amount of YouTube and screen time these kids will spend in a day.

And I know Ryan and his parent’s mean no harm by their successful YouTube Channel, it does get you thinking. Why would a child enjoy watching someone ELSE play with toys instead of just playing with toys THEMSELVES? I don’t have the perfect answer to that. Maybe it takes less energy. Maybe it’s about discovery and they already know about all of their own toys. I’m not sure.

But I did do a little research. Did you know kids between 0 and 5 only spend 50 minutes online but kids from 8 to 12 spend six hours a day? And it goes up to 9 hours a day for teenagers? (This comes from the website Common Sense Media .)  Sure, this can be the time you get your household chores done, but in the end, are you allowing a YouTube obsession to get started in your kid? 

And does it get better with age? Here’s a graph that shows over 25% of Americans visit YouTube several times a day. That’s a quarter of us!

Frequency of YouTube use in the United States

So, what do you want to do about it?

This is completely up to you. But I think the first step is NOT deleting the app or banning the computer.  I hope instead you consider simply limiting screen time. Plus there are parental controls in most of these apps, including YouTube. One thing you can do, for example, is turn off or pause the search history. This will stop new videos from magically appearing once the current video is done. That blocks the rabbit hole. Or makes it less inviting.

 I also think it’s important to sit down with your child and actually observe what they’re watching on YouTube. Many times it will be fine, though you may want to look out for videos that are essentially commercials. We all know that kids are a prime target audience for marketers and there are far less restrictions about what they can do on YouTube than they can put on TV, for example.

You may also want to subscribe for your child some educational channels. No harm in that, right?

And finally, why not sit and talk with your child about what they find so fascinating about their favorite YouTube videos? Maybe there’s a chance you could duplicate that intrigue in some real world activity? 

And wouldn’t that be cool. Instead of art imitating life, you could figure out to get life to imitate art. YouTube art that is.

Meanwhile, I’ve got to run now. Those kitten videos aren’t going to watch themselves!

Check out our blogs posts on Cyberbullying or how today’s social media contributes to FOMO.

Some Helpful Links:

https://health.usnews.com/wellness/for-parents/articles/2018-04-30/managing-your-teens-screen-time

https://www.verywellfamily.com/strategies-limit-your-teens-screen-time-2608915

https://www.statista.com/statistics/256896/frequency-with-which-us-internet-users-visit-youtube/